Your application is large. You have many customers, and they make good use of your many features and capabilities. You have a large catalog of products, and your store is big and feature-rich. You are doing well.
Except, you are having problems.
Your application crashes too often. Your developers are always on it when it fails, and they are very fast at fixing your site, but it takes time and energy. You are down at least once a month or so—and you can be down for hours at a time. Imagine