The Software Conductor
The book that AI made urgent.
Architecting for Scale
Building systems that survive their own growth.
Lee Atchison | Cloud Strategist, Thought Leader, Author
Articles, talks, and consulting.
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Where I post between issues. Colors: Text is #000000 → #1F2933. Border and Icon Background are #DCE1E5 → #DDE2E7 to match your palette. Missing: you mentioned Coursera and LinkedIn Learning, and neither is there. Only Atchison Academy is listed. Nav order: with Products gone you'll have Posts, About, Links, Recommendations. I'd drag Links above About — the page that sells books should sit ahead of the bio. Two things you can't do The "Links" label can't be changed. Built-in pages only get show/hide and reorder; custom labels are available exclusively through "Add External Link." So "Books & Courses" isn't available as a nav label. Not a real loss — "Links" is the understood convention for this kind of page. Three of those links break your UTM rule. thesoftwareconductor.com, leeatchison.com, and atchisonacademy.com are your domains and are currently untagged. Amazon and LinkedIn are third-party and correctly untagged. That's now the third place this has come up — the archive link, the welcome redirect, and now these — and none of them have an article ID to put in utm_campaign. The rule as written only anticipates article links. I'd stop deciding these one at a time and amend Reference/UTM Standard.md with a convention for non-article destinations. Want me to draft that section?
Atchison Academy™️
Courses on architecture, cloud, and scale — taught the way I'd teach a team.
Coursera Courses
Architecting Scalable Applications and Systems Specialization
LinkedIn Courses
Courses available on LinkedIn Learning